You are the proprietor of a dance studio, offering many different types of dance classes targeted at anyone who is interested in learning how to dance. A few months after you launched your studio, a huge multilevel gym opens near your studio, offering many more options and facilities than you. To make matters worse, another competitor opens in the area, but this time it is a Yoga studio. At this point you are still trying to establish yourself and build clientele base, and are just breaking even each month
